What's Your Elevator Pitch?

As a big fan of networking, I have found that I get the best results when I am prepared to make a great pitch. Everyone should have an "elevator pitch", which is essentially your window of opportunity to impress the person that you are speaking to in 30 seconds or less.

I am out and about in my community a lot. I dine out a lot, I shop a lot, and I attend a lot of gatherings. I do so for personal sanity, but I also make my way around town to seek out networking opportunities. The more people that I meet and make an impression on, the more powerful my business becomes.

For example, both Shuman Concepts and Concepts 4 Kidz gain clients mainly through our networking opportunities. We do webinars for Championsway; post information on this community; I write articles for Tiger Claw and AWMA; and more. All of these networking opportunities provide me with great leads to grow our business. We have an elevator pitch for each company that we use when new prospects inquire about our business. We understand that we only have approxiamtely 30 seconds, or approximately 100 words to pitch our companies in hopes that the prospect will like what we say and take action.

The same goes for our Martial Arts school in St. Petersburg. We place ouselves in positions where we can network with other busines owners and possible new students. While we are out meeting and greeting people, we have an elevator pitch that we use to help us grow our school.

With that said, what's your elevator pitch? If you were to bump into the Mayor of your city and he asks you what type of busines do own, what would you say? Would you be prepared?

I'll get this blog started by sharing with you our elevator pitch:

On the Mat specializes in age-specific Martial Arts training. We use ground-breaking curriculums to target proper development like no other sport or activity. Through our programs, our students experience positive growth both physically and intellectually. On top of that, our students also experience improved emotional awareness and better social skills. As for our customer service, it is second to none. Our instructors are highly-skilled and our facility is state of the art. If you are someone you know is interested, have them call me for a free pre-evaluation and exclusive VIP offer. (Make sure you follow it up with handing them your business card or VIP pass)

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Comment by OSCAR BENAVENTE on February 4, 2010 at 11:29am: Es importante como dice usted Maestra, que salgamos de la escuela y que realicemos una vida social con la comunidad por lo menos al rededor de nuestra escuela, visitando a los padres de nuestros alumnos, llendo a los comercios a ofrecer nuestro servicio etc.
salusdos

Comment by Craig Carter on February 3, 2010 at 2:34pm: Family is what I think of.....and yes I'm full of passion when it comes to family. Great psot

Comment by OSCAR BENAVENTE on December 16, 2009 at 11:39am: Definitivamente, las escuelas de artes marciales, deben darle un servicio social (enrriquecedor de valores) a su comunidad, sin importar si lños alumnos son niños, jovenes o adultos, los programas extracurriculares son presisamente las actividades que nos haran diferentes de una escuela de artes marciales a un simple gymnacio o club de artyes marciales, nosotros los profesores somos quienes daremos esa diferiencia, por lo tanto tenemos que estar cada dia mas preparados y solo con capacityacion continua lo lograremos.
me gustaria saver si tienen su material en español.
respetuosamente
oscar benavente

Comment by Melody Shuman on September 30, 2009 at 8:50am: Key points that you should include are:
1. What is your competitive advantage? Our competitive advantage is age-specific Martial Arts training.

2. What is your market? Our target market is parent's that are interested in getting their children involved in sports and activities.

3. What makes your service special for your target market? Our program targets not only physical and intellectual growth like other sports and activities, but we also build develop emotional and social skills. We also have the very best customer service that you won't often find in sports such as baseball and soccer.

Hope this helps!
Melody

Comment by Frank Guerrini on September 28, 2009 at 10:43am: What key points do you think that you should include in an elevator pitch? of course how well you can teach students respet and discipline but what else?

Comment by Jim Null on September 14, 2009 at 11:06pm: Nicely done!

Comment by Roger Boggs on September 10, 2009 at 11:54am: We can use that... Thanks

Comment by Chris Rowe on September 9, 2009 at 11:49am: I like that alot... I start with
Good morning I am Chris Rowe from Kelowna Martial Arts.com home Quest Academy, we are a leaner in the martial arts industry and the Okanagans priemer Martial arts academy for personal and professional self mastery...then I change the remainder monthly with new offers.