Quick, Simple and Easy Internet Marketing Tips

Your Martial Arts Business Marketing Website only needs to follow a few simple, yet important principles to be effective. Many martial arts business owners miss these critical elements and it costs them new martial arts students and business every year. Read on to find out if your site is ready to recruit students or turn them away...

Remember simple is better and here’s why.

Internet surfers have the attention spans of gnats! This statement is not meant at all to be negative. But the truth is that there are more distractions now than ever before. We are all overloaded with marketing messages. You must keep this in mind or your site will not succeed!

When you design your site you need to begin with these facts in mind about your prospects…

Who are you trying to attract to your site? Parents, Executives, Moms, Dads, Men, Women, 18 to 25 year old UFC wanta be’s?

Each section of your site needs to speak specifically to the person you are targeting.

More things to consider

They usually have multiple windows open.

Their email is open in one window so if they get an email or an IM there off to check it.

They are most likely at work while checking out your site.

The list of distractions goes on and on that's why your site must be compelling and easy to navigate.

You must give them a reason (and fast) to opt in.


Boil your internet marketing strategy down to two simple goals: Build your prospect list and get enrollments!

There have been many occasions when I got an email notifying me of an optin during normal hours.
I called the person right away and got an intro, then an enrollment. Talk about simple. Sometimes you can’t get to them right away so the next day works too. In the worst case they end up in your prospect database you send them email and offline mail.

I hope you enjoyed these simple, but effective internet marketing strategies for your school.