People want to get a feel for your school before they call

Pictures, more so than words, can have an impact on prospects. The power of pictures can make the difference is selecting a school to call.

The trick to pictures is placing them correctly on your site. Moms and dads want to see pictures of happy, engaged kids, not of adults doing MMA or BJJ. Adult students on the other hand don't want to see pictures of kids.

See the slideshows bellow. Notice the smiling faces on both slideshows.


Kids Leadership Class


Brazilian Jiu Jitsu Slide Show


Prospects would only get to these slideshows after they selected an area of interest. In this case Kids Programs or Brazilian Jiu Jitsu.