Sensei Brooklyn's Page

A Program Director/Manager has to have a sales background to do well.  What do I mean "Sales background"? Well I don't mean that you worked at McDonalds, sold cars or sold stocks.  I mean you understand what sales is and you have background in that. 

Now, I'm a firm believer that you work in a martial arts school because you love martial arts. So because of this, I am going to break a salesman down using martial arts.

They are confident.  They…

Having been fully submerged into the Program Director then Manager role myself I know how long the days can get, especially in a larger school (we have over 600 members and a dozen staff) but it is very important that we commit ourselves to at least 2 training…

So you are on the mat, your class just started and while your students are warming up your front desk manager brings you your class report.  On this report you see the list of C/NA students that are currently on the mat taking class...what do you do?  How do you manage this important list while effectively teaching an exciting class and not neglecting the rest of the students that ARE motivated and there to learn/get better.

The very first thing that I would do, after…

We all have heard the term ‘Overnight Celebrity’, but “Non Active doesn't happen overnight!” It’s a process that starts from a root problem which is developed, over time, into a Non Active Student and eventually, if not prevented, a cancellation.  Now there are many theories on why this is and how it happens and even about how to handle it when it happens, but how about preventing it? Why is it…

American Express released survey results concluding that "Americans will spend 9% more with companies that provide excellent service". As if students ready to spend more for great service isn't enough, the study also found that people "spread the word willingly and widely when they experience good service".

Student service is an integral part of our job and should NOT be seen as an extension of it. A martial arts schools most vital asset is…