Santanu Male Austin, TX United States: Share on Facebook Share on Facebook Share Twitter

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Inclusion Advantage

22 members
www.ShumanConcepts.com

76 members

www.ConceptsForKids.com

81 members
Leaders of the New School

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Santanu's Discussions

Will I Succeed or Fail?
11 Replies

Started this discussion. Last reply by Mark Cameron Jun 11, 2009.

Drowning in the sea of Information
9 Replies

Started this discussion. Last reply by Mike Dolpies Mar 18, 2009.

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Gifts Received (1)

Pink Ribbon From Mark J. Speranza

Santanu's Page

Latest Activity

Santanu commented on Sensei Nick's blog post 'CEO Blog: Is Facebook Really Good For Business'

Datis - good points. There are all sorts of problems with facebook for sure. However, it is where everyone is at. It seems to make sense that a better usage of time is for us to be where everyone is hanging out at, to direct them to…

Sep 20, 2011

Santanu commented on Sensei Nick's blog post 'CEO Blog: Is Facebook Really Good For Business'

Interesting post. The thing is, facebook is an established social media site, 500 million users. You can tap into your friends/students networks, post something on their wall about how great they did in class. People who normally would not care or…

Sep 20, 2011

Santanu commented on Sensei Nick's blog post 'How to run a complete Social Business'

Thank you for posting this. Am watching right now. Never heard Master Farid speak before. Great speaker!

Sep 7, 2011

Sagheer Akram and Santanu are now friends May 26, 2011

The E-Myth's Important Lesson

One of the important lessons from the E-Myth is to treat your business like a franchise, and create a "Turn Key" operation. Turn Key means you just turn the key, and it goes! It's been awhile since I read that book, but that concept really stuck with me. When I first started teaching martial arts, I realized that I have a special art, and I have a special way to teach it, that people like. Through the years, I was teaching everything, all classes - kids, adults, Tai Chi, San Shou, Cardio,…See More

Blog post by Santanu Jan 25, 2011

3 Comments

Special Needs Martial Arts Classes - Do they work?

We are on the brink of potentially opening up a class geared more towards kids with special needs. Now that I have a staff of instructors and student leaders firmly in place, I feel that I may now have the resources to facilitate such a class. Mark J. Speranza has a whole methodology and program behind this, called Inclusion Advantage. Theoretically, it looks pretty good. However, I've never tried it, and I don't know anyone who has tried running a program based on his concepts. I'd be curious…See More

Blog post by Santanu Jan 13, 2011

0 Comments

The Economy's Affect on my Martial Arts School

The current state of our economy (in the USA) has affected my martial arts school. I have felt the effects recently. I know many people tend to use the negative state of the economy as a crutch to lean on to blame for not-so-positive business results. I'm not one of those people. We have regular traffic of walk ins, referrals, and plenty from our website. People are coming to our door, and they are ready to buy. BUT Here is where I noticed a difference, and I have to attribute it to the…See More

Blog post by Santanu Jan 4, 2011

5 Comments

We May Do Away with Paid-In-Fulls!

And even down payments!Say what???!! Are you kidding me?!?!Ok, so it's not a final decision yet, but at our staff meeting last night, it became a very tempting solution.Many in the industry will say to provide the option for Paying In Full. Heck even Fred Mertens philosophy was that Paying In Full was the IDEAL way to collect tuition, because, to quote him, "Everyone quits."What we've found is that it is important to make SMART usage of your Account Manager.Our Account Manager was finding that…See More

Blog post by Santanu Dec 17, 2010

3 Comments

Santanu and SMTS are now friends Dec 13, 2010

Running A Business is not for Everyone

My wife told me a long time ago that running a business is not for everyone. While you do get the satisfaction of working for yourself, there's a daunting amount of work that goes behind it. Some folks would rather not do all that work, and just work a steady job and get a paycheck.What I'm about to write might sound like a downer, I assure you, it's not. It's more me being reflective, so that I can counter it.At my core, I am finding that I really was not meant to be a business owner. I do not…See More

Blog post by Santanu Nov 2, 2010

0 Comments

Social Media 101-Is your school headed in the right direction? at On line

July 2, 2010 from 2pm to 3pm

Instead of wasting your valuable time, attend this webinar and make sure your school is heading in the right direction. This webinar will cover Facebook, Twitter, Blogs, You Tube, and other details that will help you use social media as a tool to grow your school and improve customer experience.

Santanu is attending Sensei Nick's event Jun 28, 2010

0 Comments

Santanu and Rômulo Diogo de Sousa Junior are now friends Apr 18, 2010

Inclusion Advantage

Instruction, Tips, and Tricks on incorporating classes and private lessons for children with special needs

Santanu joined Mark J. Speranza's group Feb 17, 2010

1 Comment

www.ShumanConcepts.com

Shuman Concepts is an online resource library combined with first class consulting. Over 100 step-by-step by reports, Customized marketing materials, Monthly teleconference, consulting & more!See More

Santanu joined Melody Shuman's group Jan 27, 2010

2 Comments

www.ConceptsForKids.com

An online resource company geared solely towards children's martial arts. Age-specific drills, Age-specific character lessons, Teaching tips, Marketing materials, Videos & more!See More

Santanu joined Melody Shuman's group Jan 27, 2010

3 Comments

Santanu and Datis Mohsenipour are now friends Nov 24, 2009

Profile Information

Relationship Status:: Married

Looking For:: Networking

Political Views:: The one that innovaters tend to drift towards

Religious Views:: To attach in a detached way, and to detach in an attached way

Interests:: Obviously martial arts! Music and video and fumeti creation.

Favorite Music:: Funk, be it in the form of 70's soundtrack, metal, jazz, hip hop, hard rock, alternative rock, grunge rock, indy rock...it's kind of like BJJ. No matter the genre/style, it will enhance it.

Favorite TV Shows:: Buffy the Vampire Slayer, Angel, Firefly, and now Dollhouse. Notice a theme? Also, 80's sitcoms and talkshows.

Favorite Movies:: Kung-Fu movies, Blaxploitation flicks, Stoner flix, and Asian-American films.

Favorite Books:: Think on These Things by Jiddu Krishnamurty, and anything written by Scott Adams.

Employer:: Fistpalm, LLC

Your School Name:: Austin Kung-Fu Academy

Summary of Your Martial Arts Training:: 20 years experience, 10 years teaching.

Style(s) of Martial Arts:: Choy Lay Fut Kung-Fu, Serrada Escrima, Combat Ju-Jitsu

Rank(s) in Your Respected Style(s):: Black Sash

Achievements and Awards:: I've stayed alive and relatively sane!

What Martial Arts Has Taught You:: How to learn, how to teach, how to practice, how to live.

Santanu's Videos

Kicking, Striking, Throwing, Locking

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Some Hard Hitting Choreography from Austin Kung Fu Academy!

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Austin Kung Fu Academy on the News

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Santanu's Blog

The E-Myth's Important Lesson

One of the important lessons from the E-Myth is to treat your business like a franchise, and create a "Turn Key" operation. Turn Key means you just turn the key, and it goes!

It's been awhile since I read that book, but that concept really stuck with me.

When I first started teaching martial arts, I realized that I have a special art, and I have a special way to teach it, that people like.

Through the years, I was teaching everything, all…

Continue

Posted on January 24, 2011 at 10:43pm — 3 Comments

Special Needs Martial Arts Classes - Do they work?

We are on the brink of potentially opening up a class geared more towards kids with special needs.

Now that I have a staff of instructors and student leaders firmly in place, I feel that I may now have the resources to facilitate such a class.

Mark J. Speranza has a whole methodology and program behind this, called Inclusion Advantage. Theoretically, it looks pretty good.

However, I've never tried it, and I don't know anyone who has tried…

Continue

Posted on January 13, 2011 at 9:41am

The Economy's Affect on my Martial Arts School

The current state of our economy (in the USA) has affected my martial arts school. I have felt the effects recently.

I know many people tend to use the negative state of the economy as a crutch to lean on to blame for not-so-positive business results.

I'm not one of those people. We have regular traffic of walk ins, referrals, and plenty from our website. People are coming to our door, and they are ready to buy.

BUT

Here is…

Continue

Posted on January 4, 2011 at 2:42pm — 5 Comments

We May Do Away with Paid-In-Fulls!

And even down payments!

Say what???!! Are you kidding me?!?!

Ok, so it's not a final decision yet, but at our staff meeting last night, it became a very tempting solution.

Many in the industry will say to provide the option for Paying In Full. Heck even Fred Mertens philosophy was that Paying In Full was the IDEAL way to collect tuition, because, to quote him, "Everyone quits."

What we've found is that it is important to make SMART usage of your… Continue

Posted on December 17, 2010 at 10:06am — 2 Comments

Running A Business is not for Everyone

What I'm about to write might sound like a downer, I assure you, it's not. It's more me being reflective, so that I can counter it.

At my core, I am finding that I…

Continue

Posted on November 1, 2010 at 11:01pm

Comment Wall (15 comments)

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At 6:46pm on December 17, 2010, Datis Mohsenipour said…: Great to see you active on the community again sir! I was really starting to miss your blog posts!

At 7:55pm on January 4, 2010, Ivan Adi said…: Hay Santanu,

Thank you for add me.. ^^

At 8:19am on December 20, 2009, Edwin said…: hey congrats!

At 10:09am on November 24, 2009, mahan said…: Hello Santanu,

Thank you for the add. Look forward to having great discussions about the martial arts industry with you. I have read several of your articles and am greatly look forward to hearing more of what you have to say!

Osu!

At 1:46pm on October 23, 2009, Jon Malach said…: no need for the PM, welcome emails from any Martial Artist: jon@championsway.com, don't have this one connected to my mobile though so I usually answer it between 8am and 7pm, Mo-Fri

At 12:25pm on October 23, 2009, Jon Malach said…: Great to hear sir, I will try to register the domain today, and then set it up so anyone who wants to contribute can do so directly, if you want to start prepping any literature you'd like to put up, that would be awesome. Let's keep in touch and push this forward on a weekly basis...

At 1:33pm on October 21, 2009, George Marquez said…: Pleased to meet you! Hope we can learn from each other in time in the future as for this time Im still learningtaching kids traditional Ninjutsu From the Bujinkan i Japan.