Mario Guerrero's Page

Are many of your email inquires asking the same question? Is that question, “how much does your program cost”?



We average 6 email inquires per day, and most of them just want to know the price.



After a lot of trial and error, we have developed standard email responses to inquires. The goal is to get the sender to call us in order to make an appointment. (Note: if they have provided us with a phone number we call them to schedule an intro class, as well as sending… Continue

Pictures, more so than words, can have an impact on prospects. The power of pictures can make the difference is selecting a school to call.



The trick to pictures is placing them correctly on your site. Moms and dads want to see pictures of happy, engaged kids, not of adults doing MMA or BJJ. Adult students on the other hand don't want to see pictures of kids.



See the slideshows bellow. Notice the smiling faces on both slideshows.…





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During January we had three six foot walking billboards around town everyday Mon - Fri for 3 hours a day. See Picture below. The idea generated lots of phone calls and inquires. Results from all marketing efforts: 48 new @ Eastside, 30 new @ Westside, and 27 new @ Midtown.

February Guerrilla Marketing



We are going to work with the same concept, execpt with a small change. Instead of walking around with the Billboard… Continue