Challenges facing Ohio's Recession...

Replies to This Discussion

Permalink Reply by Michael Mershad on July 18, 2009 at 1:46pm

We have seen a drop in renewals due to job loss of fear of job loss. Our new sales are up overall. We do, however, see a drop in the "Extras". For example, while our testing numbers are solid, people aren't participating as much in summer camps, in school tournaments, buying extra t-shirts, etc...

One thing we have done is to allow our members the opportunity to wear a specific t-shirt to class all summer. We, therefore, sold over 100 shirts. We also had great success with our summer promotion; Train for the whole Summer for $149. We included a uniform and had over 30 new summer members.

We also have started a "Battle of the Sexes" Challenge. Basically if we have more adult men sigh up over the next 2 months, then i will take ALL of my adult males out for a guy night. If more female adults start over the next 2 months, then my wife wins and she takes all the adult females out for a girls night. We started it 2 weeks ago and already enrolled 10 new adults (most of them parents of students).

Outside of that, we have worked hard to continue teaching planned out, high energy classes. This has lead to higher referrals and more active members.

Permalink Reply by Paul Korchak on July 30, 2009 at 7:43am

My school is in the city of Cincinnati and to our surprise we are having a banner year, especially in the 3-7 year old sign-ups. This is after we introduced our first significant rate increase in six years. We are still trying to understand the trend?