Check out the Finalized Classes for CWAY-Miami

We have now finalized the class schedule for CWAY-Miami and it is going to be great!

Don't miss out on morning training sessions with Kru Ace Ramirez and Brazilian Jiu-Jitsu World Champion Robert Drysdale!

Here are the classes you will see and the great speakers who will be presenting them!

1.  Ten Class Commandments  (Master Melody Shuman)
The ten most important classroom instructions for a highly productive class. Classroom management is critical for the overall success of Martial Arts schools. Without it, students become bored, and in turn retention decreases. The solution is to apply the ten class commandments to each and every class. This is a great seminar for the entire staff!

2.  What the *&$$ is Social Media Optimization?  (Sensei Nick Dougherty)
- Introduction to Social Objects
- What is good content? What is bad content?
- The pace of social media and the pace to stay optimized

3.  Measuring Your Marketing (Sean Jimenez)
Even if you learn from the best about how to do your marketing, you still need to measure what works for you!
-Marketing is a science, not an art
- An overview of the key terms you must know in order to measure your marketing (What is a campaign etc.)
-How to apply it to your daily routine (and your staff`s daily routine)
·    Taking phone calls
·    Handling walk-in`s
·    Setting up your online marketing to be measured
-How to analyze your marketing so you know when to make a change and what changes to make

4.  You don’t have to be a mind reader to make sales! (Sean Jimenez)
The Psychology of Sales
- Commonalities can be found in the sale of all goods and services, what are they?
- What's your mind state when you think about exchanging the service or product you have for their money?
- How to consistently succeed in selling as well as influencing your team too.
- How to recognize when price will be the rebuttal as early as possible
- Ways to address it politely
- How to reshape your program offering on the fly to create more value and budget from the lead
- When to shut up, when to talk, when to walk away

5.  Hooking up the Holiday Season Strategy (Sensei Nick Dougherty)
Strategies to maximize enrollment, pro-shop sales, and more during the 2010 Holiday Season.
This class will cover fresh and innovative concepts to help you succeed during the 2010 holiday season:
- Internal Promotions
- Community activities
- Marketing online and offline before and during the Holiday Season
- Pro-shop displays, specials, and items that will move fast
- Discounts through CWAY partners

*All attendees will leave not only with a clear plan you can use, but also some marketing collateral ready to go!

6.  The Marketing Time Machine (Sensei Nick Dougherty)
Learn how marketing has changed and how it affects you.
- General difference between traditional marketing (outbound) and new school marketing (inbound)
- What still works, what has died from Traditional Marketing
- Ways for you to identify where you fit in this picture
- What is working today
- What is coming soon and tomorrow