ChampionsWay! Martial Arts Business Community

Sensei Nick

Were your August enrollments up or down from last year?

I was looking at our numbers from last year and noticed that we were up 15 % and we were closed for an entire week.  Are you numbers up or down from August, and why?

Tags: Arts, Billing, Championsway, Martial, Software

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Michael HirchbergPermalink Reply by Michael Hirchberg on September 2, 2010 at 7:17am
We are a small school. Just 1200 sq. ft. in total. We had 18 new students this months which for us is huge for us. We normally get four or five new students in August. If September is this good we will be very happy.
Daniel PinedaPermalink Reply by Daniel Pineda on September 2, 2010 at 7:26am
We opened on July 12th with zero students, and by September 1st were @ 30 students with practically no money spent on advertising! Hope September is just as good as August!
Sensei NickPermalink Reply by Sensei Nick on September 2, 2010 at 7:44am
That is awesome! What did you do differently?

Michael Hirchberg said:
We are a small school. Just 1200 sq. ft. in total. We had 18 new students this months which for us is huge for us. We normally get four or five new students in August. If September is this good we will be very happy.
Sensei NickPermalink Reply by Sensei Nick on September 2, 2010 at 7:45am
How are you getting your students?

Daniel Pineda said:
We opened on July 12th with zero students, and by September 1st were @ 30 students with practically no money spent on advertising! Hope September is just as good as August!
Gerard EatmanPermalink Reply by Gerard Eatman on September 2, 2010 at 9:14am
how did you do it

Daniel Pineda said:
We opened on July 12th with zero students, and by September 1st were @ 30 students with practically no money spent on advertising! Hope September is just as good as August!
Michael HesselbirgPermalink Reply by Michael Hesselbirg on September 2, 2010 at 10:31am
We are also a small school 1,800 sq ft. Our enrollment was 18! Our normal is about 5-8 in any month, so this was a large jump. I don't know what to credit it too as we reduced our printed marketing, but we did make the cover of the local area newspaper for a Demo we did in July.
Sensei NickPermalink Reply by Sensei Nick on September 2, 2010 at 2:59pm
Excellent!

It is nice ot see schools getting more students than last year!

Michael Hesselbirg said:
We are also a small school 1,800 sq ft. Our enrollment was 18! Our normal is about 5-8 in any month, so this was a large jump. I don't know what to credit it too as we reduced our printed marketing, but we did make the cover of the local area newspaper for a Demo we did in July.
Tyler BlakePermalink Reply by Tyler Blake on September 2, 2010 at 8:23pm
We are an average size school 4000 sq ft. We enrolled 50 new students this month due to regular marketing and School marketing (Meet the Teacher night & mass intro's). We usually try to hit 20 new students a month, so this was a BIG month for us.
Daniel PinedaPermalink Reply by Daniel Pineda on September 3, 2010 at 7:57am
I focus on excellent customer service, i.e. I listen to what a prospective student wants and then show them how we can help them achieve that goal rather then just telling them what I have. Now, granted I am in a plaza with high visibility, but we are a small school only 1300 sqf, and I think people like that. I also focus on giving my students quality instruction and not just on moving them through the belt system. A lot of parents say they chose us because of this. I offer a free week and a 30 day money back guarantee. We also have a wide variety of classes including Ninjustu, Samurai Jujutsu, Tai Chi, Filipino Martial Arts, and Jeet Kune Do, so there is something for everybody. People who can afford my classes are feeling more confident that they won't get laid off, as opposed to last year when no one really knew the nature of the economic downturn. All of these factors are probably contributing to our success, but I think he biggest factor is that I love to help my student realize their goals, and when you love something you give 100 percent all the time, which is bound to overcome any other shortcomings.
Hope this helps,
Daniel

Sensei Nick said:
How are you getting your students?

Daniel Pineda said:
We opened on July 12th with zero students, and by September 1st were @ 30 students with practically no money spent on advertising! Hope September is just as good as August!
Datis MohsenipourPermalink Reply by Datis Mohsenipour on September 3, 2010 at 9:26am
It's amazing to hear how well you are all doing even though you're spending less on your marketing budgets. Has anyone seen an incline in enrollments because of social media?
Sensei NickPermalink Reply by Sensei Nick on September 3, 2010 at 5:08pm
That is Awesome!

Tyler Blake said:
We are an average size school 4000 sq ft. We enrolled 50 new students this month due to regular marketing and School marketing (Meet the Teacher night & mass intro's). We usually try to hit 20 new students a month, so this was a BIG month for us.
Sensei NickPermalink Reply by Sensei Nick on September 3, 2010 at 5:10pm
The reason I posted this was to see if schools were doing better than last year. It seems like most schools are. I believe the "fear" factor is alot less than it was last year. I love the passion oyu have for your school, that is another reason you are doing so well! Great work and keep it up!

Daniel Pineda said:
I focus on excellent customer service, i.e. I listen to what a prospective student wants and then show them how we can help them achieve that goal rather then just telling them what I have. Now, granted I am in a plaza with high visibility, but we are a small school only 1300 sqf, and I think people like that. I also focus on giving my students quality instruction and not just on moving them through the belt system. A lot of parents say they chose us because of this. I offer a free week and a 30 day money back guarantee. We also have a wide variety of classes including Ninjustu, Samurai Jujutsu, Tai Chi, Filipino Martial Arts, and Jeet Kune Do, so there is something for everybody. People who can afford my classes are feeling more confident that they won't get laid off, as opposed to last year when no one really knew the nature of the economic downturn. All of these factors are probably contributing to our success, but I think he biggest factor is that I love to help my student realize their goals, and when you love something you give 100 percent all the time, which is bound to overcome any other shortcomings.
Hope this helps,
Daniel

Sensei Nick said:
How are you getting your students?

Daniel Pineda said:
We opened on July 12th with zero students, and by September 1st were @ 30 students with practically no money spent on advertising! Hope September is just as good as August!

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