Tags: agreements, contracts, ended, open, or
Contracts are the ONLY way to go! Our contracts are $17K and run for 36 months. Now, with this in mind, you only need 100 families to get you to $1.7 Million. This is just a taste of what we do!!!
If you need more info on contracts, please do not hesitate to contact me.
Hope this helps.
Thanks, Master Richards
MAST
First of all we don't use the "C" word, it's like a swear word in our school. We prefer to use the less aggressive word "agreement" because that is more suitable to what we are embarking on. We, the school, are agreeing to teach them and guide them for each of their 24 month "programs" and they, the student, are agreeing to come to class, try their best and never give up (oh and lets not forget, paying us as well ;)
Now that I've obviously shown where my preference lies, let me tell you why.
Martial Arts schools, successful or successfully in the making, may have different programs, prices and teaching methods but they all should be teaching the same philosophy. That philosophy is simple in thought yet difficult in action, COMMITMENT & DISCIPLINE, which is one reason we use "agreements" to help be the basis in the students progression and ultimately, the schools success.
Champions offers month to month programs at an inflated price or 24 month programs at a discounted price and it is the job of the PD to sell and properly educate the new future black belt. However, with that being said, i also believe that if we do our job correctly we can successfully conquer any objections that come up before we even sit down for the enrollment. Then if we clearly inform them that time missed is up to them to make up or extended time missed gets credited at the END of the agreement then when they forget, and they will, it's as easy as just reminding them of our initial conversation.
Also, in my opinion and experience, open ended agreements just make you work harder.
Humans are creatures of habit. This means that the same objections and flaky nature will always be either a topic of discussion or an obstacle to deal with, which is why martial arts is so popular. The number one and number two New Years resolutions every year are "quit smoking" and "go back to the gym"....WHY?? NO DISCIPLINE! and it's our job as "Life Coaches that teach martial arts" to change that. By practicing martial arts they will learn how to take on new things without being overwhelmed, juggle multiple "balls", not sacrifice one thing for another and never give up! Don't worry about potentially losing your job, we will provide you with training in focus, discipline and self confidence so that you can solidify your position where you are at or go out and find a better one.
However, as "life coaches that teach martial arts", we need to be understanding and reasonable as well. No matter how large your school is it's not as large as a Fitness World or 24 hour fitness, which means we can't just give them the middle finger and send them to collections when they either break the agreement or try to break the agreement. Make exceptions when needed and the buzz about your school will be more positive than negative. Remember, we are in a customer service business which means think less about buying the new Beemer and think more about servicing your students needs. When they are happy, we are happy. When they are not, well we've all been there.
Hopefully my feedback was helpful and if you have any further questions please feel free to contact me.
James R. Jongkind
Champions Martial Arts Academy
North Vancouver, BC CANADA
Everyone makes really good points. I would like to hear more from schools that have been successful with open-ended agreements. If you have a school with open-ended agreements in place successfully, please share your thoughts in the discussion.
There is a great article in Entrepreneur magazine that all school owners and program directors should read. It is on page 26 of the August issue. It is called "Take Out the Garbage." It focuses on what not say when working in sales. It applies so well to us because a "membership agreement" or "contract" is just that, it is sales. There are different methods of sales. If your method is working, and you can sleep at night knowing that your sales techniques are ethical and successful at the same time, then by all means, keep doing what you are doing.
We have all had students that want to quit, but had filled out a contract or membership agreement and did not think they were obligated to continue to make payments. Was it explained to these students when they signed that piece of paper that it was a contract (i.e. legally binding)? I was also taught these "secrets" of filling out an agreement where the prospective student is told it is just a “membership agreement,” and to "just ok" at the bottom. The problem with that is that the student is lead to believe the agreement is non-binding. Then, in three months, when he or she wants to quit, what do you do? You were not clear and that is your problem, not the student’s. This is why it is important to be upfront when running a business.
My opinion on sales systems is simple: sell with Integrity! It will never let you down. The staff member that signs the student up should be honest and stand by what he or she told the person at enrollment. If the staff member told the student that he or she can cancel if there is a problem, the student should be allowed to cancel. If the staff member told the student that his or her agreement is effective for 12, 24, or 36 months, the student must make regular payments even if he or she quits. The same goes for cancellation fees. If the student was told a cancellation fee would be charged in the case of early cancellation on the agreement, stand by that statement.
In regards to open ended agreements, I firmly believe that when I first opened my school it was the primary reason that I was trapped at 150 students for a year. When I made the switch to Champions Way and started billing-direct, there were about 40 people that paid in-house. I then decided to make the decision to no longer accept in-school payments. There were some parents that were not happy, and a few quit. At that point, I also began implementing 12- month agreements. From that day on, I never looked back. It was the best thing I ever did.
More importantly, three years later, when I decided to build my own custom building, I went to the bank for a loan. The bank wanted to come to my school to see my operation. I will ever forget that day. I was in my office and the agent asked me how we bill our students. I told the agent that we used auto debit. He asked me what the length of the agreements was. I told him 12 months. He went a step further, and asked me to show him the agreements. We went through over 200 agreements, and he was really impressed. He said that he thought my numbers were more accurate having seen it first hand. The moral of the story is that a year and a half later, after being stressed out with builders, the planning board and engineers, I was in my very own, brand new building.
What if the agreements were open-ended? Would I still be renting? I guess I will never know.
Lets keep it going...
Contracts are the ONLY way to go! Our contracts are $17K and run for 36 months. Now, with this in mind, you only need 100 families to get you to $1.7 Million. This is just a taste of what we do!!!
If you need more info on contracts, please do not hesitate to contact me.
Hope this helps.
Thanks, Master Richards
MAST
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August 10, 2012 at 12pm to August 11, 2012 at 11pm – Hilton Costa Mesa
© 2012 Created by Farid Dordar.