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social media networking

Its another avenue. If you are talking everyone will listen, less people will care but there is always someone who does and acts on what you say. Id like to share some screen shots with you guys. This is proof positive that it works. I hate calling leads or contacting leads as much as everyone else but hey stuff happens when you do. It "finally" happens. Feels good when it does. It means 1 signup a month, or a week depending on how hard you work at it. Here is my sales board also. 3 TKD sign ups or kids sign ups and 4 mma sign ups made possible by a mixture of social networking, not on my end, but on the end of the kids that are involved already in my mma. I know they have conversations between each other and advertise my program for me. Then I seal the deal with images and updates, invitations and so on.

Tags: calling, calls, lead, leads, marketing, media, networking, social

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Permalink Reply by Sensei Nick on November 9, 2009 at 8:09pm
work it sensei john!
Permalink Reply by Jon Malach on November 10, 2009 at 5:06pm
John - I get really pumped seeing this work for you.

So are you creating intro lessons as events and inviting non-students on your friends list to them?

Another version of this (you might already be on top of) is putting up an image for your intro lesson (school logo + text underneath saying "free intro lesson - date+time>>". Then tag all your friends on the photo except your current students (yeah I know it would take a while) but it would:

- update all of them about your next intro lesson time slot
- get the conversation reignited between you and some of them
- have all their friends see that they were tagged in a photo, then when they open it up they'll see your intro promotion.

Worth a shot?
Permalink Reply by John Fulton on November 10, 2009 at 6:40pm
That would work great and no I didn't think of that yet. I will start doing it and let you know how it works out.

I may be ahead of myself but I am working on an application/widget that would stream a live video feed of a class on my page.

I look at it like, there are probobly 50 people on facebook that would sign up at my school if they knew about the program. I am working non stop to friend as many people as possible, (facebook will let you do about 120 a day before it considers your behavior questionable and warn you). I believe that if I friend 5000 local teens in the area I will get 50 students out of it. By friending 100 a day in fifty days I can friend 5000 local teens. Then I will suggest my Champions MMA page to them. I believe the kids that are interested will "become a fan" of the page. The difference between a business page or group and a personal page is that you can update the entire list of friends with a message, picture or video all at once. You can't do that with a personal page. What do you think?

Jon Malach said:
John - I get really pumped seeing this work for you.

So are you creating intro lessons as events and inviting non-students on your friends list to them?

Another version of this (you might already be on top of) is putting up an image for your intro lesson (school logo + text underneath saying "free intro lesson - date+time>>". Then tag all your friends on the photo except your current students (yeah I know it would take a while) but it would:

- update all of them about your next intro lesson time slot
- get the conversation reignited between you and some of them
- have all their friends see that they were tagged in a photo, then when they open it up they'll see your intro promotion.

Worth a shot?
Permalink Reply by Jon Malach on November 11, 2009 at 11:25am
I think you are seriously on the right track. Having 5,000 friends would mean that if you simply update your status daily with a mix of updates (a couple examples below in quotes) you will see results. The more friends/outreach = the less effort required to generate interest:

"Really excited about our Saturday sparring workshop today, 12pm-2pm"

"Feel like releasing some stress today? Come and try hitting a punching bag today at 4pm, (put link to school site here)"

and of course:

"Decided today is a good day to give away 2 weeks of lessons, click here (link to landing page) to claim your free 2 weeks, can't take anymore than 20 people though..."

- Also, it wouldn't be a bad idea to pick a team member you trust and have them help out with your social media where appropriate... it can draining when you maintain it daily, the payoff is totally worth it, but in the end it is working a computer vs. on a mat which can get old on some days.

- One last idea, after an intro with a youth/teen/adult, ask them if they are on facebook or twitter. Get their info, and snap a quick pic of them in a basic stance. Then at the end of the day quickly post up the photo's of all the people who took an intro that day, tag them and give them some genuine props in the photo caption ("After 5 minutes Greg was already looking like a Martial Artist").

- Anyone who is on their friend list will see the activity in the news feed, and undoubtedly some of their friends will msg them or post a comment like "where was this Greg?" or "Didn't know you were taking lessons Greg.." etc etc.

Once a conversation like that takes place, "Greg" will want to maintain the stance that he is now training in Martial Arts, will help him in going for it with regards to continuing, and he will be influencing at least a few friends to give it a shot too. All this is happening without your attention, and most importantly without your marketing budget since it's free - great model.
Permalink Reply by John Fulton on November 11, 2009 at 7:26pm


Literally took me 8 minutes! 5000 here I come!!!

Jon Malach said:
I think you are seriously on the right track. Having 5,000 friends would mean that if you simply update your status daily with a mix of updates (a couple examples below in quotes) you will see results. The more friends/outreach = the less effort required to generate interest:

"Really excited about our Saturday sparring workshop today, 12pm-2pm"

"Feel like releasing some stress today? Come and try hitting a punching bag today at 4pm, (put link to school site here)"

and of course:

"Decided today is a good day to give away 2 weeks of lessons, click here (link to landing page) to claim your free 2 weeks, can't take anymore than 20 people though..."

- Also, it wouldn't be a bad idea to pick a team member you trust and have them help out with your social media where appropriate... it can draining when you maintain it daily, the payoff is totally worth it, but in the end it is working a computer vs. on a mat which can get old on some days.

- One last idea, after an intro with a youth/teen/adult, ask them if they are on facebook or twitter. Get their info, and snap a quick pic of them in a basic stance. Then at the end of the day quickly post up the photo's of all the people who took an intro that day, tag them and give them some genuine props in the photo caption ("After 5 minutes Greg was already looking like a Martial Artist").

- Anyone who is on their friend list will see the activity in the news feed, and undoubtedly some of their friends will msg them or post a comment like "where was this Greg?" or "Didn't know you were taking lessons Greg.." etc etc.

Once a conversation like that takes place, "Greg" will want to maintain the stance that he is now training in Martial Arts, will help him in going for it with regards to continuing, and he will be influencing at least a few friends to give it a shot too. All this is happening without your attention, and most importantly without your marketing budget since it's free - great model.
Permalink Reply by Jon Malach on November 12, 2009 at 5:54pm
Really hope others are watching this and taking notes... Social media is becoming the ultimate equilibrium out there, ignore it and get left behind, seriously...
Permalink Reply by Sensei Nick on November 12, 2009 at 6:07pm
I agree Jon. Lets put together a Webinar first week of December on setting up social media for martial arts schools for all ChampionsWay clients.

Jon Malach said:
Really hope others are watching this and taking notes... Social media is becoming the ultimate equilibrium out there, ignore it and get left behind, seriously...
Permalink Reply by John Fulton on November 13, 2009 at 11:58am
Just wanted to update the community on a total of 16 minutes worth of work.

There are my two leads. The response that I gave him is tailored to his age. I am guessing he thinks I'm the coolest guy ever doing MMA and everything, and ready to get some pizza for his friends after an mma lesson, enticing to say the least. I always get a friend or two out of the intros even if the first person doesnt decide to do it. They usually do I'm just saying the cost of a $10 pizza is nothing in comparison to the report I am building, besides I eat it to. Here is the response:


I am also getting on board with the text messaging CRAZE!!! it is a craze!!! Sign up as many teens to your mma program before they all die texting while driving I'm telling you texting is is nothing short of a phenomena! My girlfriend would rather text througout an entire movie at the theater that watch it....teens are even worse. This is how I kill two birds with one stone. I have been uploading this:

To get better publicity I simply tag the image full of names of students training that wouldn't mind that sort of thing:


Jon Malach said:
Really hope others are watching this and taking notes... Social media is becoming the ultimate equilibrium out there, ignore it and get left behind, seriously...
Permalink Reply by John Fulton on November 18, 2009 at 10:07am
Jon I should let you know.....yesterday......around 3:00 pm I posted on my wall: "Getting ready for some sick MMA classes tonight who wants to come try?????" And you wouldnt believe it but hours later around 7:15 2 kids walk in the door. They said they saw that on my facebook and wanted to try. They were both 17 years old. They took back to back classes, they loved it and their parents signed them up for UNLIMITED memberships, $318 dollars a month because of a wall post. I truly feel sorry for anyone who doesnt know how to operate facebook. But I will do what I can in the community to entice people to learn.

Jon Malach said:
I think you are seriously on the right track. Having 5,000 friends would mean that if you simply update your status daily with a mix of updates (a couple examples below in quotes) you will see results. The more friends/outreach = the less effort required to generate interest:

"Really excited about our Saturday sparring workshop today, 12pm-2pm"

"Feel like releasing some stress today? Come and try hitting a punching bag today at 4pm, (put link to school site here)"

and of course:

"Decided today is a good day to give away 2 weeks of lessons, click here (link to landing page) to claim your free 2 weeks, can't take anymore than 20 people though..."

- Also, it wouldn't be a bad idea to pick a team member you trust and have them help out with your social media where appropriate... it can draining when you maintain it daily, the payoff is totally worth it, but in the end it is working a computer vs. on a mat which can get old on some days.

- One last idea, after an intro with a youth/teen/adult, ask them if they are on facebook or twitter. Get their info, and snap a quick pic of them in a basic stance. Then at the end of the day quickly post up the photo's of all the people who took an intro that day, tag them and give them some genuine props in the photo caption ("After 5 minutes Greg was already looking like a Martial Artist").

- Anyone who is on their friend list will see the activity in the news feed, and undoubtedly some of their friends will msg them or post a comment like "where was this Greg?" or "Didn't know you were taking lessons Greg.." etc etc.

Once a conversation like that takes place, "Greg" will want to maintain the stance that he is now training in Martial Arts, will help him in going for it with regards to continuing, and he will be influencing at least a few friends to give it a shot too. All this is happening without your attention, and most importantly without your marketing budget since it's free - great model.
Permalink Reply by Jon Malach on November 18, 2009 at 6:32pm
John! You are the man!!! A wall post that created 2 x $3600 memberships.... All from using facebook and taking the time to speak your target market's language... Love it.

Is anyone else out there seeing this case study unfold in front of your eyes?

Let me know how the photo tagging goes, although it seems like your wall posts and status updates will do the trick on their own...

Imagine when you hit 5000 friends - crazy...!

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