ChampionsWay! Martial Arts Business Community

Recently I met with a buddy of mine that has been teaching off and on over the last 15 years. He is an excellent martial artist and decent enough teacher but he lost his school...again...for the fourth time...

He is passionate about what he does and everyone that knows him agrees he is an excellent Master level black belt and instructor. So what happened? Well he loves to train and teach but could care less about the focus on making money (he is hard core Karate and very tough on his students). His school has been doing well the last five years but about a year ago another well known mcdojo in our area opened up right down the street from him. He lost al but 22 students in the last year because this other place makes classes easy and getting a black belt can happen within a few years of joining if you have the money.

We went out to dinner the other night and had a conversation about what had happened. As I sat an listened to him you could tell he wanted to go "old school" and show the "wanna be" black belt there a thing or two about what real Karate was...but to what avail I asked him. His reply was a scowl. I soon found out that this mcdojo chain school was bad mouthing him, spreading rumors that he beats up his students and, well you know all the BS that is associated with schools like that. Anyway I asked him what he thought happened and he honestly has no idea.

I know what caused his downfall was his lack of business abilities...not the rumors and nothing else. He could have easily competed against that other school but he did nothing at all in the community. I could clearly see he was upset and ready to hang up his belt for good but I convinced him to forget about it and just go back to training which he is planning on doing.

Now the question I have for all of you since this site is full of acclaimed gurus and millionaires...where does a very good traditional instructor who is also an excellent competitor and teacher fit into the grand scheme when they have no interest in making money and "just want to teach because they love it"? I am looking forward to any answers as I feel we all know people like this.

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My inexperience may not provide much insight but I would imagine that the ideal solution would be for your friend to partner with a business-savvy entrepreneur who knows how to market products and services effectively. Genuinely gifted and passionate instructors are, themselves, a precious resource and I don't think we want to necessarily detract from that by forcing them to pick up business skills they have no interest in anyway.

To find the ideal match, you need to network. Use this community and other networking resources both virtual and in person. Get out there, talk to people, form relationships - you don't need to talk endlessly about business, but mentioning it as a garnish to the main course of formal training and teaching could help.
Shihan,

I would love to meet him. There aren't many people I know who just love to teach and don't care about the money. I think his best bet is to look for a school where could teach that has close to the principles that he had in his school. It might take him awhile and he might have to visit schools that are further away, but someone out there would love to have someone like him.

I also would suggest that if that's what he is looking for that he put an posting on craigslist for a martial arts instructor and see if anyone replies. If not, he should look for a school where he can just continue his training, and assist from time to time.

Nick
This was discussed and he simply has no interest in taking on a partner...even someone he knows that would manage his school. I believe it is because he does not feel that selling the martial arts is needed and he was burned about 10 years ago by doing this same thing. I also recommended he may want to pay a consultant and he just scoffed at that idea as well (which I can somewhat understand) but in all honesty I do not think he wants to own a school again and would just rather teach.

Ryan said:
My inexperience may not provide much insight but I would imagine that the ideal solution would be for your friend to partner with a business-savvy entrepreneur who knows how to market products and services effectively. Genuinely gifted and passionate instructors are, themselves, a precious resource and I don't think we want to necessarily detract from that by forcing them to pick up business skills they have no interest in anyway.

To find the ideal match, you need to network. Use this community and other networking resources both virtual and in person. Get out there, talk to people, form relationships - you don't need to talk endlessly about business, but mentioning it as a garnish to the main course of formal training and teaching could help.
Nick,

I actually brought that up as well but I am not sure he would be able to find such a school since he believes that training is the core of what we do and his teaching methods are often not what a school would look for if they were to think about hiring him...at his age he is very unlikely to change his ways unfortunately. He has no interest in moving away as this is his home area where he grew up and he loves it here. I am not real sure why he never taught for his Sensei but I think it is because his Sensei's school is not as strict / traditional as his mind set is (over the last 15 years they have changed many times and now they teach more like the big business schools do).

One thing that he did tell me is that he has no interest in customer service, selling programs, dealing with people...he just wants to teach his way and if people don't like it then he does not care if they leave....

All these things are very normal in some of the old school Sensei that I know and have met but I have spent years trying to help understand that if he wants to own a school he needs to understand that not everyone is in the martial arts for hard core training in the traditional ways but to no avail.

I just got off the phone with him again after a few minutes as he is attending a workout next week with me and some of our friends. I mentioned the Craiglist thing to him but he said that he is not sure anymore that he wants to teach and would just rather enjoy training...which I think would be good for as well. One thing to note is that he has a very good job and only has about 5 years left until he can retire. He does not want to give up that security and has never wanted to teach full time but I am going to work with him so when he retires perhaps he will jump on board here and teach since my adult students enjoy his classes but we will have to see.
I can relate to that desire just to teach and practice, and the thought that pursuing wealth detracts from that. Your friend may wish to consider ways to generate passive income streams. There is certainly a difference between being self-employed and owning a business and often we mistake one for the other. When you own a business, it should be working for you rather than the other way around (self-employment).

So what are some ways to generate passive income? There's tons of ways, but it takes a willingness to learn and an attitude that conquers fear because it does not follow the traditional model of "go to work, make money, repeat." It's about finding ways to channel your passion so that it creates opportunities to have money come.

When you have the "why" the "how" seems to come naturally, but you can't let fear stand in your way. You need to go around, over, under or through fear, but never retreat.

Franz Shihan said:
This was discussed and he simply has no interest in taking on a partner...even someone he knows that would manage his school. I believe it is because he does not feel that selling the martial arts is needed and he was burned about 10 years ago by doing this same thing. I also recommended he may want to pay a consultant and he just scoffed at that idea as well (which I can somewhat understand) but in all honesty I do not think he wants to own a school again and would just rather teach.
I would have to say that if you do not care about making money or doing it full time then do not open a school. Teach at a YMCA or community center. Supplement your income from a different career. Otherwise you just have to outwork the mcdojo with a positive influence in the community and great work ethic.
I would say one possibility would be the idea of specializing in instructor/black belt only training.. First of all, if all of his students already had a black belt, then the whole "Black belt goal" would not be an issue. Also, since such a small percentage of students continue training and learning after reaching black belt, he would have a more dedicated pool to build from. I, for one, am constantly looking for instructors who want to share their knowledge with me.. Pure, raw martial arts knowledge that has NOT been clouded by the mcdojo mentality. One really great thing about it is that if someone comes to him from one of those places, he may be able to "fix" past mistakes made in their training.. I think it would be a shame for all that knowledge to go to waste, so it might as well go to those who want it!!

Just my humble opinion...
Susan
Just to let everyone know that my buddy was very pleased when I handed this report (printed it off for him) at lunch the other day. He is now teaching at the YMCA and loves it. Thank you everyone for your advice for him.

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