Do You Have a Marketing Department?

Piece of an article that was forwarded to me:  Check this out below as it is very insightful. Please share with the group what you think.

Marketing is not a department.

Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365. Just as you cannot not communicate, you cannot not market:

·         Every time you answer the phone, it’s marketing.

·         Every time you send an email, it’s marketing.

·         Every time someone uses your product, it’s marketing.

·         Every word you write on your web site is marketing.

·         If you build software, every error message is marketing.

·         If you’re in the restaurant business, the after-dinner mint is marketing.

·         If you’re in the retail business, the checkout counter is marketing.

·         If you’re in a service business, your invoice is marketing.

Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do.